Like any technology system in your business, you likely find yourself trying to constantly keep up with the latest advancements to respond to changes in customer behaviors and to your colleagues’ demands. When it comes to your eCommerce strategy and system, your customers are demanding better user experiences (mobile), improved search, more product information, and improved access to order history, invoices, and other eCommerce related information. Your sales team wants to know who is ordering what. Your management team wants to reduce system costs and improve order delivery times. And, your IT & development teams have too many projects and too little time to keep up with all of the requests.
You can always continue to “update” your system by adding features, upgrading your hardware, or integrating with the latest tools & widgets that are out there. While these alternatives may offer good options for short term fixes, eventually your 5- or 10-year-old system is just not going to be able to keep up.
At some point for your business, replatforming may be your best option. According to eMarketer’s “B2B eCommerce 2018” report, 76% of B2B executives admit they know they’ll need to update their eCommerce approach within the next two years.
Modern day eCommerce applications that are API-first and cloud-based provide great impetus for replatforming and rethinking your eCommerce strategy:
- Low Costs: The overall costs of licensing the most current, robust, scalable eCommerce technology, creating a custom user experience, and integrating with other, modern applications and platforms have been dramatically reduced. Many systems require no Capital Expenditure and can be licensed on a usage basis paying annual or monthly fees that are all inclusive of maintenance, support, and new releases (think about how you handle email, CRM, and perhaps even HR these days).
- Easier to Scale: There are many benefits to replatforming your premise-based eCommerce system to a modern, responsive, mobile-friendly, easy to integrate, cloud-based solution. Many of these systems offer easy integration options, infinite scalability, agile release schedules so you’re always using the latest features, and none of the hassles associated with “upgrading” to the next release, or adding features using 10-year-old technologies.
- Faster to Market: Many aspects of modern-day eCommerce platforms allow you to get to market faster than you ever have been able to before. Take advantage of pre-built features that get you closer to your desired end-state before you even kick-off development. Easily integrate with best-of-breed applications instead of reinventing the wheel. Use rules, permissions, approvals and more to cater the experience for different users, instead of creating multiple applications.
If you find your eCommerce platform struggling to keep up with everything from new feature lists to deadlines, it’s time to rethink eCommerce strategy.