Today more than ever, businesses are focusing on the Internet of Things (IoT) as an enabler of growth and increased operational efficiency, as well as a means to provide a better experience to customers and partners. In fact, according to a survey taken as part of the “State of the Market: Internet of Things 2017” report, 73% of executives surveyed said they either were researching or currently deploying IoT.
According to a recent survey done by The Economist, the main challenges to IoT adoption cited by executives are related to the perceived high-cost of required investment in infrastructure, as well as security and privacy. In 2018, we’re going to see these concerns start to drop as companies realize the falling price of technology, more secure platforms and better connectivity options.
Here are 3 Reasons Why the Internet of Things Will Boom in B2B eCommerce in 2018:
1. Falling Technology Prices.
With the growth of API-first and headless eCommerce platforms, companies are able to avoid many of the costs that came with traditional eCommerce options. Fewer technical resources are needed to create the experience you’re looking for. Implementation and configuration times are reduced due platform flexibility, making costs associated with customization lower. Things like security, hosting,maintenance and upgrades are covered by the platform company, eliminating the need for further financial investment and resource allocation for ongoing maintenance.
2. Platform Flexibility
Gone are the days where you are constrained to what traditional eCommerce defines as the correct user experience. By not having a defined front-end, modern eCommerce platforms allow front-end developers to create new ordering experiences that don’t require the standard desktop screen, such as order placement via conversational commerce (voice recognition technology and voice assistants like Google Home or Amazon Alexa), wearable technologies, in-app ordering experiences (i.e. placing an order within the Instagram app), or other ordering devices (like the Amazon Dash button).
3. Better Connectivity & Integration Options.
Businesses are now able to configure integrations with any system much more easily and seamlessly than they’ve ever been able to do thanks to the growth of the API economy. As part of the API economy, organizations become platforms, providing their core value to customers and partners in the form that these entities need. This makes integrations and connections to other devices to create IoT networks easier than ever before.
In 2018 we’ll see headless eCommerce platforms give businesses free-reign to imagine what’s possible and incorporate it into their eCommerce experience, whether it’s creating operational efficiencies through the Internet of Things, or something else altogether. Learn more about the Internet of Things, and the other five 2018 B2B eCommerce trends made possible by headless eCommerce platforms in our 2018 eCommerce Predictions eBook. Download it here.