The golden rules of choosing a new B2B eCommerce platform
The most successful B2B businesses have agile eCommerce platforms that can quickly pivot and adapt to growth, changing customer needs and new technologies. If this doesn’t sound like you, it may be time to consider replatforming.
Moving platforms is often the most important step in taking a modern approach to eCommerce. However, it’s not uncommon for there to be some degree of hesitation from stakeholders legacy platforms required a large commitment of time and money. Today’s modern eCommerce technology, on the other hand, is lighter, leaner and less expensive, and often gets you to where you want to be a lot easier than expected.
Here are 3 key points to consider before making a decision to replatform:
1. Consider total cost of ownership
The perceived cost of migrating to a new eCommerce platform can sometimes detract from the risks and costs associated with staying on your outdated platform. Legacy platforms, while familiar, may be causing a plethora of problems ranging from performance issues leading to everything from lost sales to increased costs due to maintenance. First generation platforms often also cause connectivity and integration issues with the latest technologies, as well as performance instability and the inability to scale. There may be some sticker shock with the upfront cost of migrating to a new platform, but the true cost of staying with an outdated eCommerce platform is often exponentially higher thanks to the list of issues that come with it.
2. Consider speed-to-market when mapping out your timeline
Timing is often something that scares people when it comes to considering a new approach to eCommerce, particularly if you’re looking for an extremely custom experience. If you choose a platform built for speed and flexibility, you may find you’re able to get to market faster than you thought. API-first, headless eCommerce infrastructure enables teams to get custom eCommerce solutions to market faster than ever before. They can quick start development with base apps and pre-built functionality, and aren’t limited by customization capabilities like they are with other eCommerce software infrastructures.
3. Consider customer feedback and results
One of the best ways to gain consensus and kickstart your plans to replatform is to analyze results and get real feedback from both your customers and your internal teams who use your platform. Understanding how your current eCommerce platform is being used will help inform any decisions you make in the future. Here are some key questions to get you started:
- How does your experience compare to that of your competitors?
- Have you gotten feedback from your customers that your eCommerce experience is hard to use or slow?
- Are you able to add the features you want and make updates to the experience?
- Is it hard to integrate with new or existing technologies?
- What are your plans for your customer experience in the future, and will your current platform be able to deliver that functionality?
- Is maintenance becoming cumbersome and requiring extra resources?