We often hear from companies who have extensive and very manual ordering processes built on an antiquated, traditional, full-stack eCommerce platform, that look something like this: A customer calls into a call center to place an order. The customer service reps jots down the order details, and enters it into the ERP or order management system after the call. She runs down the hall to process the payment system, and uploads the receipt to email to the customer over the phone. The customer has no way to track the order once it has been submitted, or to review their order history when they want to place another order later that month.
Because integrating traditional, full-stack eCommerce software with existing technology systems is generally cumbersome and costly, many companies decide to stick to many of the manual processes they had in place before they started taking orders online. But this approach leaves you without true, end-to-end automation that is going to make your business the most efficient and generate the best results.
To ensure a truly automated ordering experience, most companies need their eCommerce experience to be integrated with various business systems, including:
- Web Content Management (CMS) systems
- Payment systems
- ERPs and Accounting systems
- Inventory systems
- Customer Relationship Management (CRM) systems
A manual order re-entry process costs you unnecessary resources in maintaining the staff to do this, to recoup costs associated with manual order errors, and time to process the orders. Taking a modern approach to eCommerce allows you to seamlessly integrate and streamline your order management process through access to the latest technologies.
Modern eCommerce technology with APIs at the core makes integrations and updates faster and easier than ever before. You can take advantage of modern integration technologies, like webhooks, to make integrations lighter. This helps to insure true, end-to-end automation, which reduces costs, eliminates manual tasks associated with the ordering process, and creates a better user experience for everyone involved.