This year, we’re starting to see companies shift their focus. Those who want to succeed are focusing on solving eCommerce and order management challenges that go beyond the simple shopping cart. Jillian Ryan, eMarketer Senior Analyst explains in regards to their B2B eCommerce 2018 survey that B2B businesses today need “more complex solutions to support the intricacies of B2B eCommerce.” We hear companies discussing workflow automation, system integration, upgrades and more.
In this shift, we’re seeing the emergence of Digital Disruptors.
According to Gartner Group, a Digital Disruptor is “any entity that effects the shift of fundamental expectations and behaviors in a culture, market, industry, technology or process that is caused by, or expressed through, digital capabilities, channels or assets.”
Digital Disruptors get ahead for a reason – they share some common characteristics when it comes to their approach to eCommerce and how they bring their business to market online:
- Disruptors look beyond the simple shopping cart.
- Disruptors are eager for flexible, scalable technology.
- Disruptors take risks and move quickly.
In this new eBook, we take a look at what it means to be a Digital Disruptor and how four very different companies are all using headless eCommerce to create disruptive eCommerce experiences that allow them to succeed in their industry.
Learn more and download your copy of the Digital Disruptors eBook here.