We get it. Your business is complex. And its complexity requires technology that adapts to your requirements…and not the other way around.

Because of this, selecting a B2B eCommerce platform that allows you to integrate customized components that match your business objectives and strategies is very important.

But what if you’re a non-developer? Can you still integrate custom components without knowing how to code?

Here’s a look at how OrderCloud helps non-developers match their business objectives to their B2B eCommerce platform:

OrderCloud is designed with two key user types or personas. One is the developer and the other is the non-developer. When first exposed to the Code Editor, here’s what we often hear:

Non-Developers: “It looked like code. I was a little intimidated. I don’t think I’ll spend much time there.”

Developers: “Thank you, thank you for opening up the system so I can do exactly what our customers are asking for on my own.”

The developer is clearly delighted, but what about the non-developers?

We always encourage non-developers to wade into the Code Editor pool. Our training materials include some simple examples requiring no technical background. If you can copy and paste, you can start using the code editor.

That said, we built a number of highly visual, point-and-click tools for non-developers in OrderCloud with the casual user squarely in mind. Some of these developer tools for non-developers:

  • Color Editor
  • Product List
  • Category List

customization, code, non developer

Now to a more profound reason that the Code Editor exists: any useful technology that’s adopted by a market won’t be discarded. In fact it’s likely to come under pressure to constantly improve. Some have called this the “one-way technology ratchet,” and the ratchet effect is accelerating (Seth Godin).

Some technologies fuel their own demand. You get a little more bandwidth, and you want even more. As people have discovered that they can build their own apps, edit their own photos, publish their own words, etc., they want more and more of that DIY capability. The Code Editor is OrderCloud’s answer to that market requirement. Four51 customers have already used it to deploy creative applications that are solving big order-management issues.

Who would ever go back to a rigid, closed eCommerce platform? No one.

Now you know the practical and the philosophical underpinnings of the OrderCloud Code Editor and the available tools for non-developers, let us know what you’ve done or plan to do with the Code Editor over on Twitter.

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