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Customer Success: 7 Real B2B eCommerce Results

June 10th, 2019|

Depending on your business’ objectives, there is a myriad of metrics to measure and analyze in regards to the results you expect from your B2B eCommerce or order management channel. Depending on how engaged or [...]

Personalization: Why B2B eCommerce Needs to Get Personal

June 6th, 2019|

The ability to deliver unique experiences to customers, or “personalization,” is critical to your success, whether it’s in B2C or B2B eCommerce. When thinking about personalization in eCommerce, many picture hyper-targeted ads, specific shopping recommendations, [...]

4 Complex B2B Promotions That Increase Sales

May 30th, 2019|

We now live in a world that is run by digital experiences. In 2018, eCommerce in North America grew by 15% to over $500 billion. Businesses everywhere fully understand the impact that eCommerce can have [...]

The 3 Online Marketplace Benefits for Franchises and Multi-location Retailers

May 23rd, 2019|

In the digital transformation era, B2B businesses have dramatically evolved in response to new and emerging technology. One of the most impactful technology trends is the emergence of online marketplaces. Amazon has perfected the business [...]

5 B2B Sales Strategies to Try This Year

May 21st, 2019|

It’s no secret that B2B selling is tough and as B2B buyer preferences continue to change, it’s only going to get more difficult and time-consuming. Advances in technology have both created new challenges for B2B [...]

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8 Reasons Executives Choose Four51 to Accelerate Digital Transformation

May 17th, 2019|

Here are 8 reasons executives at mid- to large-sized manufacturers, distributors and retailers choose Four51 to help accelerate their digital transformation: 1. You have complex workflows and ordering processes - You have error-prone, manual order [...]

6 Differences Between Today’s CIOs vs. Yesterday’s CIOs

May 16th, 2019|

The way of doing business has gone through a fundamental shift in the past decade and the necessity to stay relevant and innovative has never been more important or challenging. To respond to this new [...]

Four51 Gives Back: AHA Heart Walk in Honor of Eric Weiss

May 14th, 2019|

At Four51, our six core values drive action and purpose across the entire organization. We’re dedicated to personal and professional ownership, agility, dreaming big, fun, collaboration and more. One of Four51’s core values is to [...]

Headless B2B eCommerce: Explained in 3 Minutes

May 9th, 2019|

A Quick History Lesson: Monolithic Architecture vs. Headless Architecture Historically, eCommerce platforms were built with traditional monolithic architectures, where the components, functions, logic and user interface are all “prepackaged” or tightly tied together which makes [...]

Feature Release: Introducing Premium Search on Four51 OrderCloud

May 2nd, 2019|

One of the more obvious differences between B2B and B2C is that B2B product catalogs are much larger, with many more products and SKUs. Large product catalogs are often necessary for B2B businesses because of [...]

The 7 Realities of Today’s CIO

April 22nd, 2019|

The digital transformation era has arrived. To prepare for the future, enterprises are shifting to new business models, addressing new challenges and focusing their strategies on new technologies. Delivering value through digital platforms, modern customer [...]

3 Reasons to Launch an Online Marketplace Today

April 11th, 2019|

Today, marketplaces account for 50% of global online retail sales. And online marketplaces are only rising in popularity. The growth of businesses like Amazon, Uber, and Airbnb have proven the success of the marketplace model. [...]

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