56% of the buyers buying from B2B e-Commerce sites frequently use mobile phones to view those sites.

It’s not enough for manufacturers and distributors to just sell their products online anymore, a mobile friendly experience and responsive design is expected, according to a survey and article released by Internet Retailer today.

To make sure your site is mobile friendly, follow these 2 quick steps:

First, make sure that your site is responsive. We’ve all been on our phones, browsing the web, only to try to utilize a website that is not optimized for mobile. Trying to zoom in or click on buttons tinier than our fingers creates a frustrating experience, to say the least.

A responsive site has content that adapts to the size of your browser (desktop, mobile, or tablet for example), and it is managed by one interface, instead of having both a desktop and a mobile site to manage. To test for this, go to your webpage on your desktop and change the size of your browser like this html.goodies shows us:

Responsive Site Design

[If you want to see how a responsive site works using this trick, pull up www.four51.com on your browser and move the frame in and out like the .gif above.]

If your images get chopped off, or you see horizontal scrolling, your site is not responsive, meaning you just lost your mobile buyer. It’s time to either upgrade or switch e-Commerce platforms to ensure you are retaining those users and maintaining your bottom line. Four51 offers an easy to administer responsive design that allows you to create a multi-channel, multi-product, multi-user, multi-branded experience that’ll look good on any device.

Second, to ensure a good experience for buyers who are using their mobile device, make sure that your product and category content and descriptions are short, skimm-able, and include catchy graphics – great things that will catch your mobile buyers’ and researchers’ eyes while they are on the go.

Make sure your B2B e-Commerce experience is strong by utilizing a mobile-friendly, responsive design that is easy to manage on your end, and easy to maneuver on their end.


[Flickr photo by Almond Butterscotch]