Author: Calley Reis

Marketing Manager

Personalization: Why B2B eCommerce Needs to Get Personal

June 6th, 2019|

The ability to deliver unique experiences to customers, or “personalization,” is critical to your success, whether it’s in B2C or B2B eCommerce. When thinking about personalization in eCommerce, many [...]

4 Complex B2B Promotions That Increase Sales

May 30th, 2019|

We now live in a world that is run by digital experiences. In 2018, eCommerce in North America grew by 15% to over $500 billion. Businesses everywhere fully understand [...]

The 3 Online Marketplace Benefits for Franchises and Multi-location Retailers

May 23rd, 2019|

In the digital transformation era, B2B businesses have dramatically evolved in response to new and emerging technology. One of the most impactful technology trends is the emergence of online [...]

5 B2B Sales Strategies to Try This Year

May 21st, 2019|

It’s no secret that B2B selling is tough and as B2B buyer preferences continue to change, it’s only going to get more difficult and time-consuming. Advances in technology have [...]

6 Differences Between Today’s CIOs vs. Yesterday’s CIOs

May 16th, 2019|

The way of doing business has gone through a fundamental shift in the past decade and the necessity to stay relevant and innovative has never been more important or [...]

Four51 Gives Back: AHA Heart Walk in Honor of Eric Weiss

May 14th, 2019|

At Four51, our six core values drive action and purpose across the entire organization. We’re dedicated to personal and professional ownership, agility, dreaming big, fun, collaboration and more. One [...]

Headless B2B eCommerce: Explained in 3 Minutes

May 9th, 2019|

A Quick History Lesson: Monolithic Architecture vs. Headless Architecture Historically, eCommerce platforms were built with traditional monolithic architectures, where the components, functions, logic and user interface are all “prepackaged” [...]

Feature Release: Introducing Premium Search on Four51 OrderCloud

May 2nd, 2019|

One of the more obvious differences between B2B and B2C is that B2B product catalogs are much larger, with many more products and SKUs. Large product catalogs are often [...]

The 7 Realities of Today’s CIO

April 22nd, 2019|

The digital transformation era has arrived. To prepare for the future, enterprises are shifting to new business models, addressing new challenges and focusing their strategies on new technologies. Delivering [...]

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