Author: Bill Osteraas

VP, Channel Development

  • ecommerce strategy

Don’t Miss the Boat: Develop an eCommerce Strategy

December 16th, 2015|

Fail to take advantage or avail oneself of an opportunity – this is the primary definition of the expression to “Miss the Boat.”   If your business is not [...]

Welcome to the B2B Revolution | OrderCloud by Four51

October 28th, 2015|

If you had asked a 19th century farmer what he wanted, he would have told you, “a bigger horse.” Our world of modern technology proved he wasn’t aiming high [...]

  • SaaS vs On-Premise Cost Analysis

SaaS vs On-Premise Cost Analysis: Choosing a Software

August 7th, 2015|

Choosing a technology for your company is not an easy task, nor is it a simple decision, nor a quick fix. Your decision can affect your company for years [...]

  • B2B eCommerce Experience

The New B2B eCommerce Experience Buyers Expect

July 31st, 2015|

Four51 has created countless B2B eCommerce sites during our 15 year history. Many of those sites support some of the most well-known brands in the world, helping them solve [...]

  • B2B eCommerce and sales reps

How B2B eCommerce Will Save 1 Million Sales Reps

April 21st, 2015|

There have been several technology evolutions over the last 20 years that have dramatically impacted the B2B Sales Professional: the phone being disconnected from the wall & ultimately becoming [...]

  • old school orderfulfillment

How to Avoid the Real Costs of Order Fulfillment Errors

March 30th, 2015|

There are many well documented costs associated with order fulfillment errors: Reduced profit from having to resend orders Higher internal costs for processing orders including having to input orders [...]

  • stubborn executives

3 Things Your Stubborn Executives Will Want to Know About Your B2B e-Commerce Decision

February 18th, 2015|

A recent study conducted by Forrester Research showed that 67% of North American B2B firms believe that e-commerce is fundamentally changing B2B commerce. But are the executives buying it? [...]

  • asking supplier questions

12 Questions Every B2B eCommerce Manager Should Ask About Their Supplier

February 2nd, 2015|

Your business is growing nicely, you have great marketing, great sales, great customer service, and a great value proposition for your customers. Everything seems to be going perfectly. But [...]

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